Maintaining personal and constant communication with the customer – who doesn’t want that? E-mail marketing can make a cost-efficient contribution to this. Keeping your customer base up-to-date with an e-mail newsletter or stimulating your specified target group to act, both from an action as well as a procedural point of view. That is what this form of direct marketing offers you.
We will make a success out of your e-mail campaign
One of the great advantages of e-mail marketing is the possibility of inexpensively sending out mailings to specific target groups. Only approaching those people who you wish to reach will save you a considerable amount of expenditures. Moreover, the response to such a campaign is very easy to measure. And with an e-mail campaign you can also collect detailed information about your customers. This information is saved in customer profiles that allow you to send out personalized marketing messages. E-mail marketing also offers you a number of interactive possibilities that are inconceivable with physical mail, and the production costs of e-mail are lower than for traditional direct marketing.
E-mail marketing 2.0: dynamic and customized
Our expertise goes beyond e-mail newsletters and promotional e-mails. Based on your data and customer relationship, we can automate your communication via e-mail so that the information is offered at the right time in a customized manner on the basis of your collective data.
Steps for successful e-mail marketing
At d-Tail Company we go through the following steps to set up your e-mail campaign:
• Address selection and data analysis
• Creation (text and design) of the e-mail
• Testing of the campaign and any necessary adaptation
• Campaign launch
• Response measurement
• Response reporting
The right knowledge and the right partners
For successful e-mail marketing you have to keep an eye on a lot of regulations, for example, regarding spam and the Data Protection Act. d-Tail Company will be glad to take the work off your hands. We are a member of the DDMA (the Dutch trade association for direct marketing and sales promotion). But we prefer to prove our quality by getting the maximum response out of your campaign. To steer your campaigns in the right direction, d-Tail Company uses software by Tripolis, one of the biggest e-mail publishers on the market.
More information about e-mail marketing
For more information about e-mail marketing you can call us at +31 (0)88 – 111 09 00 or send us an e-mail. We will contact you as soon as possible. From our Dutch office in the Amsterdam area we can also use an online service platform and video conferencing facilities.